Developer

    Meraas - Creator of Unique Urban Destinations in Dubai

    Meraas is one of the most innovative and influential property and destination developers in Dubai, known for creating iconic destinations that combine lifestyle, recreation, design and quality craftsmanship.

    Last updated: February 2026

    History and Brand Vision

    Meraas was founded in 2007 as a visionary development company based in Dubai, with the goal of transforming the urban fabric of the UAE through the integration of urban living, retail, entertainment and residential spaces.

    From the very beginning, the company has focused on creating projects that not only provide living spaces, but above all create communities and experiences - places where people work, relax and meet in inspiring surroundings.

    Since 2020, Meraas has been part of Dubai Holding Real Estate, a major development platform whose goal is to support the long-term growth and competitiveness of Dubai as a global centre for investment and lifestyle.

    Key Milestones

    2007Meraas founded as a visionary development company in Dubai.
    2013Opening of City Walk - a modern lifestyle district in central Dubai.
    2017Launch of La Mer - a beachfront destination with restaurants, shops and attractions.
    2018Opening of Bluewaters Island with Ain Dubai - the world's largest observation wheel.
    2020Meraas integrated into Dubai Holding Real Estate structure.
    2023Continued development of Port de La Mer and BVLGARI Residences.

    Philosophy and Development Approach

    Meraas stands out through its concept of placemaking - designing spaces that respond not only to residential needs, but also social and cultural ones. The company combines residential, recreational, commercial and entertainment functions to create dynamic, multifunctional urban environments.

    Its projects are created with a comprehensive user experience in mind - from the architectural landscape, through public spaces, to entertainment and everyday services. The goal is to create environments where residents live, work and relax in harmony with functional and aesthetic standards of the future.

    Flagship Projects and Investments

    Meraas is the creator of many iconic projects on Dubai's map - investments that have become symbols of urban life and are often the first choice for both residents and investors:

    Bluewaters Island

    An exclusive residential-entertainment island, known primarily as the home of Ain Dubai - the world's largest observation wheel. Luxury apartments, restaurants and recreational spaces.

    City Walk

    A modern lifestyle district combining residences, shops, restaurants and public spaces, ideal for those seeking an urban lifestyle in the heart of Dubai.

    La Mer & The Beach

    Dynamic beachfront destinations with beaches, restaurants, shops and attractions that have become popular meeting spots for residents and tourists alike.

    Port de La Mer

    An exclusive waterfront community combining luxury villas and apartments with a marina, inspired by Mediterranean lifestyle.

    BVLGARI Residences

    An ultra-luxury development created in collaboration with the prestigious BVLGARI brand, combining high-end residences with hotel infrastructure and waterfront lifestyle.

    Other Projects

    The portfolio also includes The Outlet Village, Nikki Beach Residences, Villa Amalfi, Cherrywoods and Madinat Jumeirah Living.

    Market Position and Results

    Meraas has established a strong position as a lifestyle and mixed-use space developer, offering both luxury residences and public spaces with social and investment value.

    • Millions of square feet of residential and commercial space delivered in Dubai.
    • Thousands of completed residential units in prestigious locations.
    • Strong position in the lifestyle districts and mixed-use projects segment.
    • High demand on both primary and secondary markets.
    • Part of Dubai Holding Real Estate - one of the largest development platforms in the region.

    Sustainability and ESG

    Meraas is increasingly evaluated on ESG and sustainability criteria, declaring specific actions for the future:

    • Energy efficiency in new development projects.
    • Integration of green spaces and natural environment with urban planning.
    • Supporting UAE goals for climate neutrality.
    • Improving residents' quality of life through thoughtful spatial planning.
    • Creating public spaces that promote physical activity and social interaction.

    Why Invest in Meraas Properties

    Investing in Meraas properties means choosing projects with unique character and strong growth potential:

    • Projects with exceptional design - combining aesthetics with functionality.
    • Strong reputation in the Dubai market - part of Dubai Holding Real Estate.
    • Excellent investment locations - in urban lifestyle centres and attractive districts.
    • Attractive lifestyle - lifestyle projects, not just apartments.
    • Value growth potential - projects in popular locations with strong demand.

    Many Meraas projects are located in freehold zones, meaning full ownership rights for foreigners. As part of Dubai Holding Real Estate, Meraas offers additional investment security and stability.

    Want to explore the current Meraas property offer? Contact us - we'll help you find the perfect investment for your goals.

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    Future and Development Plans

    Meraas continues its ambitious development plans, focusing on innovative urban projects:

    • Continued development of master-planned communities and lifestyle destinations.
    • Innovative urban solutions integrating living, working and entertainment.
    • Development of new waterfront communities and recreational spaces.
    • Strengthening its position as a leader in the mixed-use development segment in the region.
    • Expanding portfolio with projects responding to growing demand from international investors.

    Pre-Purchase Checklist for Meraas Properties

    1. 1Verify project status - off-plan, under construction or ready to move in.
    2. 2Check location and access to key infrastructure (beaches, transport, retail).
    3. 3Analyse the payment plan and project completion timeline.
    4. 4Ensure the property is in a freehold zone.
    5. 5Compare prices with similar projects in the location.
    6. 6Consult with a licensed real estate agent in Dubai.
    7. 7Review service charges and maintenance costs.
    8. 8Check rental potential and historical returns in the given location.

    Need help verifying a Meraas property? Our team will guide you through each of these steps.

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    Glossary of Terms

    Placemaking
    A design concept that responds to residential, social and cultural needs - the core philosophy of Meraas.
    Freehold
    Full property ownership rights available to foreigners in designated zones in Dubai.
    Mixed-use development
    A project combining residential, commercial, office and recreational functions in one complex.
    Lifestyle district
    A district designed as a complete environment for living, working and entertainment.
    Off-plan
    Property purchased at the design or construction stage, usually at a lower price than completed units.
    Dubai Holding
    A conglomerate owned by the Dubai government, which includes Dubai Holding Real Estate - the parent platform of Meraas.
    Service charge
    An annual service fee covering maintenance costs of common areas in a building or community.
    Handover
    The property delivery stage after construction completion and technical inspections.

    FAQ - Frequently Asked Questions about Meraas

    Have more questions about investing in Meraas properties? Contact us - we're happy to help.

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    Summary - A Visionary of Dubai's Urban Landscape

    Meraas is a visionary developer that over more than a decade of operations has transformed Dubai through projects combining aesthetics, innovation and functionality. Its investments are examples of sustainable urban development and are often seen as attractive not only for living, but also as investments with solid growth potential.

    Interested in investing in Meraas properties? Contact us - we'll help you choose the best property and calculate profitability.

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    Sources and Verification (E-E-A-T)

    • • Meraas - official corporate data and press materials.
    • • Dubai Holding Real Estate - group structure information.
    • • Dubai Land Department - property registration and sales data.
    • • Industry reports from JLL, Knight Frank and Savills on the Dubai real estate market.
    • • Official project websites: Bluewaters Island, City Walk, La Mer, Port de La Mer.

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